With the popularity of the television show that has been produced now for three years “Leith Eaton Atelier” and the success of the International Arts Association the momentum is being utilized for the extension of retail locations. Envision a high quality, high traffic retail district located in the Beverly Hills, California. This will be an up scale version of Ralph Lauren meets Martha Stewart, created by Leith Eaton. The retail location and base of Leith Eaton Atelier and International Arts Association would have the feeling of entering the Artist's studio with an easel and supplies and would from time to time is used by the Artist to create works of art. The acclaimed Artist and founder of the International Arts Association, now in its third year, Leith Eaton, is not only known for her impressive works of fine art, but also for her great jewelry and fashion designs. The Leith Eaton Atelier and International Arts Association will have a very eclectic feel to it with rich colors and oriental rugs. It will have primarily Leith's works of art and designs and other items along with a base of other complimentary artworks, designs, furniture and antiques that will act as a display base. The space will display the large inventory of items that may include:

Paintings
Limited Editions
Posters
Stationery
Fabrics
Fashion
Sculpture
Home Furnishings
Crystal
Accessories
Jewelry Flowers
Rugs
Wall Coverings
Cosmetics Perfume Dinnerware
Books
Compact Disks
Videos
Tapes
Recipes

There are many different retail and wholesale merchandising possibilities that can be capitalized on that can be available or based in the Leith Eaton Atelier and International Arts Association as well as in other locations on a mass marketed basis.
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There will be beautiful colors and textures everywhere that compliment one another. In one section of the Leith Eaton Atelier that is visible yet separated there will be the easel, workspace and art supplies where the Artist from time to time creates the works of art. The main space itself will appear to be somewhat rustic and unfinished, yet the artwork and other furnishings will create a warm and inviting atmosphere. There will be candlelight and music and potpourri and a beautiful collection of books and other interesting items. The fine art, collectibles and other retail items will be obviously available and accessible to the collectors and customers. There will be ample storage for the Art inventory and other retail items.

The Leith Eaton Atelier will be a retail gallery and store by day and International Arts Association will be a private Club by night, permitting business hours from 10:00 A.M. to 2:00 A.M. International Arts Association will have memberships by invitation only. International Arts Association will attract a different group of patrons at different times. There is already a membership base and mailing list of over 5,000. Early evening it will have poetry readings or book reviews. Late night it will have different bands and musicians. Each night of the week there will be a scheduled list of activities that varies in content, however the patrons will know what to expect and on which night to expect it. On Mondays, for example, there may be meetings for film enthusiast to see a special screening and then critique the film. Later International Arts Association may be known for its great Jazz. Tuesday there may be early night Kareoke with late night Rock and Roll. There will always be either an interesting invited guest speaker or an interesting program to offer everyone. The screening room will only seat 50 people and the lectures and meeting will be held in the screening room, therefore that number will limit the early evening programs guests, other than for special functions where the dance area will be opened to members in the early evening. Membership of International Arts Association will be by invitation only with an initiation fee of $100 to $1,000 for regular members. International Arts Association will be for members and special invited guests from 6:00 P.M. to 10:00 P.M. with dinner available and after 10:00 P.M. it will be open by reservations and invitation only and more than likely with a wait list. The initial monthly membership fees will be $25 per month and they will increase to $100 minimum per month. There will be a VIP section, which will be a reserved area for celebrities, and other special invited guests.

The Screening Room, Multi-Media Room and dance floor of International Arts Association (as well as the restaurant and other facilities) can be rented out on occasion for special events, and can be an opportunity for increased income. It can also be used as an auditorium or stage for other visiting artists and events. The Screening Room will be a State of the Art Multi-Media Room. The performances can be used on the Internet and videos; compact disks and tapes can also be sold of the performances as well. There are many e-commerce opportunities for the Multi-Media Room as well as for the Fine Art and Retail possibilities.

The dance floor of International Arts Association will have space for a live band as well as a disk jockey and it will offer many different types of special and unique music and dance. The band area and dance floor will not be huge. It will be somewhat intimate and will be a great place to host a party or launch a film. The studios will probably want to join as well.

The Restaurant, food and catering part of the business will offer generally a very healthy cuisine, as well as an extended menu for the clientele. Due to the upcoming popularity and recognition of Leith's book "Journey to the Fountain of You" there will also be a fresh fruit bar that is open during all hours of operation. Anyone will be able to enjoy a fruit plate, seeds and nuts or a healthy juice drink while viewing and purchasing the Fine Art and Retail items. The upscale restaurant will also have a great salad bar that can be used for lunches as well. The restaurant will have a rather pricey prefix menu with three main entrée selections that include a vegetarian main entrée. That will enable the restaurant to cater to an upscale clientele and then offer a la carte choices as well. International Arts Association restaurant will also do catering and will have the opportunity to sell certain food items and dishes in retail stores as well.

Additional locations for Leith Eaton Atelier and International Arts Association could be opened once the initial location is operating successfully in Los Angeles. These additional locations will include New York and later South Beach, Chicago, San Francisco, London, Paris and Rome. Leith can make personal appearances at the different locations at certain designated times of the year, and, depending on the other events that are taking place, and she can paint and perform to help increase the publicity and exposure.

The Leith Eaton Atelier and International Arts Association Business Outline is in the development process and at the present time we anticipate that there will be five main divisions or subsidiaries as follows:

The Visual Arts, Performance Arts, Design, Literary and Merchandizing Division
The Retail, Wholesale and Internet Sales Division
International Arts Association Division
The Restaurant and Foods Division
The Screening Room and Multi-Media Division

Each Division may be a separate corporation and will be managed individually perhaps with four Sub-Chapter S Corporations that can later be converted to Sub-Chapter C Corporations if desired. Leith Eaton will create and/or oversee and approve all Divisions and see to it that it is done according to her creative concept, great taste, and sense of style and purpose. The legal framework will be set up in order that it may be used for additional locations and for extended future growth.

Leith Eaton, who knew Andy Warhol and was featured in his publication "Interview Magazine" as one of the leading designers in the country, has also been exhibited in numerous Museums and in The United States Congress and Senate Capitol Rotundas and the Ronald Reagan Building and the International Trade Center. As with Andy Warhol, she is a marketing genius, having been Director of Sales and Marketing for Arvida, a Subsidiary of the Walt Disney Company. Leith is quite capable of creating and producing the products and as well as seeing to it that they are marketed, distributed and sold. That combination of talents is hard to find in a single person and the potential is great. Leith also is a great personal representative of her creations and products.

Peace for Profit

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